About Us
Revive millennial craftsmanship in the digital age
Our Mission
Use digital tools to document, organize, and share China's traditional fine crafts, ensuring the spirit of millennial craftsmanship continues to thrive in modern society. Let more people discover and embrace Chinese culture.
Our Vision
To become the world's most influential platform for promoting Chinese craftsmanship, build the most comprehensive digital archive of traditional crafts, and let the world witness the beauty of China.
Our Values
Honor tradition, respect craftsmanship, innovate boldly, and share openly. We believe cultural heritage is not a static relic but a living force that continues to grow.
Our Story
Huaxia Craft was born from a chance cultural journey. In 2020, the founding team was deeply moved by a Northern Song Dynasty Ru ware piece they encountered during a visit to the Palace Museum—the jade-like glaze and simple, elegant form embodied the wisdom and dedication of artisans from a thousand years ago.
However, the team also discovered that many precious traditional crafts are at risk of being lost, and young people's awareness of traditional culture is fading. This inspired them with an idea:Bring ancient crafts to life with modern technology。
After two years of preparation, Huaxia Craft officially launches. We visited intangible cultural heritage inheritors across the country, filmed and documented hundreds of traditional craftsmanship techniques, and compiled over 10,000 pieces of precious historical artifacts. Every text and image has been professionally reviewed by our expert team to ensure accuracy and authority.
Today, Huaxia Craftsmanship serves as a bridge between tradition and modernity, connecting professional artistry with the public. Through this platform, we aim to share the beauty of Chinese craftsmanship with more people and help cultural confidence take root in everyone's heart.
Core Team
Zhang Wen Hua
Founder & CEO
Ph.D. in Art History from Tsinghua University, dedicated to the digital dissemination of traditional culture for 15 years
Li Jiangxin
Content Director
Intangible Cultural Heritage Inheritor, skilled in multiple traditional crafts, responsible for professional content review.
Wang Chuangxin
Design Director
Graduated from the Central Academy of Fine Arts; skilled in blending traditional aesthetics with modern design language.
Milestones
HuaXia Craft Project Launch
Complete the content construction of the eight cultural sectors.
User surpassed 100 million, awarded Cultural Innovation Prize
Launch internationalization and release the English version.
Partner with 50+ museums
Build the world's largest digital library of Chinese crafts